Bettina Cornwell is a Professor of Marketing and head of the Department of Marketing at the University of Oregon's Lundquist College of Business. Holding the Philip H. Knight Chair, she previously taught at the University of Michigan. Her research focuses on marketing communications, consumer behavior, international issues, and public policy. Bettina's work on corporate sponsorship in sports, arts, and charity has been published in notable journals like the Journal of Advertising and the Journal of Consumer Research. In 2009, she received the American Marketing Association's award for Distinguished Contributions to the Scientific Understanding of Sports Business.